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Introduction to LinkedIn

Linkedin has emerged to be one of the most effective and powerful tools for job seekers as well as for emerging businesses. LinkedIn provides a platform where you can connect with professionals from various fields.

You can build your network using LinkedIn. Creating a strong profile on LinkedIn can bring in a lot of opportunities for individuals.

Over 700 million professionals use Linkedin (out of which 62 million users are from India) to cultivate their careers and businesses. Over 30 million companies have a profile on LinkedIn.

“To grow your career professionally and , you should be an active member of LinkedIn, because LinkedIn will connect you to the information, insights and people to be more effective.”

Going through this article, you can understand the basics of LinkedIn and can realize the importance and potential of this platform.

Why use LinkedIn?

Many people use Linkedin to grow their contacts, professional career and there is a job section where you can search and apply for jobs anywhere in the world.

With the help of LinkedIn settings, you can also let recruiters know that you are searching for jobs. You are open to work and new opportunities.

Introduction to LinkedIn

Following are some of the points that can give you an idea about why one should use LinkedIn:

  • People can find you through LinkedIn and get an opportunity to know more about you

  • Linkedin gives you a chance to showcase your skills and abilities and allows you to build your personal brand

  • LinkedIn is the most effective way to manage and grow your network. You can build new connections and keep engaging them. You can stay connected with all your co-workers, alumni from your school and colleges, and even your professors. You can connect with professionals from the field of your interest

  • Learn where people are working and what they are sharing on LinkedIn. Celebrate their promotions and career growth

  • LinkedIn is the ultimate personal branding platform. It is the best and most widely used tool to increase your visibility and to stay connected with your professional community

  • You can take recommendations from your clients or from your colleagues

Creating a LinkedIn profile:

“Active participation on LinkedIn is the best way to say, ‘Look at me!’ without saying ‘Look at me!”

The first step to start with LinkedIn is to create a LinkedIn profile. You can also upgrade to paid plans such as LinkedIn premium, Business plus, LinkedIn learning, sales navigator, recruiter lite, etc.

However, basic LinkedIn services are sufficient for job seekers, employees, and professionals. Free services include advantages such as:

  • Having a professional profile that showcases skills, work experience, and many more

  • You can search for 100 profiles per day

  • Limited insights into who viewed your profile

Once you signup for the account, either free or paid, you can create your own professional profile. Remember Linkedin is a professional platform so it is important to create your profile in line with your career goals or business requirements.

Your profile is like a resume or business card and acts as an essential marketing tool. You should include these things in your profile basics of your resume, a summary of yourself, your contact information, links to your website or blog, published books, and notable projects.

Don't forget to add a professional picture to your Linkedin profile. Having a LinkedIn profile picture can increase the number of viewers and visitors on your profile.

Linkedin is a leading social media platform for business-to-business marketers, Following graph, shows that 92% use Linkedin to fulfill their professional needs and business requirements.

Introduction to LinkedIn

Linkedin Premium:

The Linkedin premium is an advanced version of Linkedin which gives some additional features as compared to the unpaid version.

While upgrading to the paid services of LinkedIn can give you some more features like seeing more information about who's viewed your profile, the number of profiles per search, and the number of searches.

Plus, upgrades include additional features such as InMail credits, which gives you the advantage of messaging people who are not connected to you, and premium filters, which make searching faster and easier.

It also gives access to the LinkedIn learning platform which consists of thousands of courses on various topics. These courses are a great way to learn and increases professional knowledge.

You must have now got a basic idea about LinkedIn. With the help of research and development, you can create a strong LinkedIn profile and ensure an active presence on LinkedIn to grow your career.

LinkedIn is the most important tool for those who want to build a robust professional network that can help you to get new jobs or to promote and reach prospective customers for your business.

Before LinkedIn and other social networks, in the sales world, ABC stood for Always Be Closing. Now, ABC means Always Be Connecting, because your connections can lead to your next hire, your next job, your next lead, and your next business step.

LinkedIn has great potential and aids in career growth. Joining LinkedIn can help you open doors to new opportunities and ensure your career growth.

Have you started creating your LinkedIn profile yet? Let us know in the comments.


If you found this Blog informative please let me know and visit my website you will find various related blogs and material here.

To get personalized tips on how to use Linkedin more efficiently click here

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